Paramount Pictures and Qualcomm Incorporated announced Monday a new Star Trek Into Darkness application that will utilize Gimbal context awareness technologies to deliver advanced real-world game experiences and exclusive content from the film.
From the app, users will be able to interact with their real-life surroundings to complete integrated missions and access exclusive movie materials such as videos, images and wallpapers; this is employed through the use of the app's audio scan functionality (during TV spots, etc.), geo-location recognition for scouting, and Trek-related image recognition.
"We are excited about collaborating with Paramount on this app as it further brings to life Qualcomm's vision of the digital sixth sense, where devices intelligently interact with the world around you," said Qualcomm Chairman and CEO Dr. Paul E. Jacobs. "By leveraging the Gimbal platform, this app harnesses the power of the smartphone to bridge the digital and physical world, allowing the studio to market the film in the real world and simultaneously bring users into the film's story and world."
As an added bonus, users who register for the app will be automatically entered into a sweepstakes for the chance to win a VIP trip to the U.S. premiere.
The Star Trek Into Darkness app will launch at the end of January.
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