As stated in the official Prada site, simplicity, detail and the emergence of a new elegance are the inspiration for this campaign. Taking four leading men - two of them iconic stars and two trailblazing new talents - bring their individual sense of style.
The campaign features Dane DeHaan (Chronicle and The place Beyond the Pines), Benicio del Toro (Traffic, The Usual Suspects), Harvey Keitel (Taxi Driver, Reservoir Dogs) and Aaron Taylor-Johnson (Savages & Anna Karenina).
For the Womenswear, extreme simplicity is the mood and the line up consists of an impressive and dynamic ensemble with models Vanessa Axente, Saskia de Brauw, Irina Kravchenko, Eva Herzigova, Sung Hee, Irene Hiemstra, Kirsten Owen, Sasha Pivovarova, Amber Valletta, Meertje Verhoef and Raquel Zimmermann. Photography by David Sims.
Take a look at these exciting samples and see if you don't feel the excitement. To read more about the campaign, visit Prada.com.